RETHINK EVENTS

ATTRACT 2.5 BILLION PEOPLE IN 129 COUNTRIES WITH THE 2011 FIA ASIA PACIFIC RALLY CHAMPIONSHIP

ATTRACT WORLD ATTENTION AT THE “WORLD CUP” OF LIVE BANDS WITH THE GLOBAL BATTLE OF THE BANDS

In the ever-growing battle to be the top brand, events and experience marketing are becoming more and more significant.

Events, after all, are the shortest route between a brand and its audience.

Here are two red-hot opportunities to engage with your audience and increase your business results.

THE 2011 FIA ASIA PACIFIC RALLY CHAMPIONSHIP

With WRC’s strong following around the world, this 7-round series will project your brand globally via satellite news syndication, featured highlights on global TV series, the Internet and various airlines throughout the world.

Reach 2.5 billion people in 129 countries over 176 broadcasters, including ESPN STAR Sports Asia, Guangdong TV China, Fox Sports Australia and Motorsports TV Europe.

THE GLOBAL BATTLE OF THE BANDS (GBOB) 2010 WORLD FINALS IN MALAYSIA

A 100,000 US dollar package prize. Worldwide promotions. And a crack at international stardom. Up to 30 bands from 30 countries battle it out before a live audience of 5,000. The world’s biggest live music challenge for bands in all musical genres - professional or amateur, signed or unsigned – comes from London to Malaysia as Host Country for the very first time.

The culmination of a series of Qualifying Heats and National Finals. The most respected international music figures as judges. International media coverage. Exposure at international, national and grassroots level. A unique platform with a captive market of young, hip and savvy live music circuit goers. Domestic and foreign tourist attendance. A musical extravaganza to establish Kuala Lumpur as a regional hub for international live band music festivals.

Two events. Countless opportunities. Immeasurable rewards.